In the early hours of the morning on the NSW south coast, the Sydney Morning Herald’s news editor Nick Dearden and his team had just been doing their best to get the Australian fashion media into bed.
“We’ve got some great news to report, we’ve got a lot of great images,” he told the group.
“And there’s some really great fashion news to come.”
The first photo they took was of the Sydney-based fashion photographer John O’Connor’s new collection, which he was planning to show to his Australian colleagues for the first time.
“I’m really looking forward to seeing these pieces, and I’ve got to say, I’m very pleased,” he said.
“It’s such a different kind of design.
It’s not a typical vintage style.
There’s a new, different feel to it.
It looks very modern, it feels very contemporary.”
And what about the images?
“I’ve never been a huge fan of traditional designs,” he admitted.
“When I was younger I loved vintage.
So is it a style of fashion that Australians really need? “
They’re not necessarily the type of clothes that I’ve ever worn before.”
So is it a style of fashion that Australians really need?
There are plenty of people who are into that style, and a lot more of us than we realise,” he conceded.
And are the designs really good? “
There’s lots of people around the world who like it.”
And are the designs really good?
“You’ve got the good stuff and then there’s the bad stuff,” he replied.
“These are good, fresh ideas.” “
But do the designs look good? “
These are good, fresh ideas.”
But do the designs look good?
And are they actually fashionable?
“If you go and see a vintage show and you’ve seen a good design, it’s probably the right one,” he confirmed.
“Even when I was in high school, when we were going to go to the mall, the mall would be packed. “
“Every year I’d see a lot. “
There was a good collection there.” “
Every year I’d see a lot.
There was a good collection there.”
And is it too early to get excited?
“We’re still months away from that,” he laughed.
“If the show goes well and people start getting excited about the new collections, I’ll be really excited to see them.”
And can he afford to pay a premium for it?
“Of course,” he declared.
I want something with an incredible design, something that I’ll go out of my way to have on my car. “
This year I’m going to buy a car and I’m thinking, ‘How much do I need?’
So does it work? “
My dad will be there and he’s going to be very excited about it, so I’ll make sure I’ve bought the right car.”
So does it work?
And where can you buy it? “
People have already been doing it for a while, but there’s still that excitement.”
And where can you buy it?
Well, in the US and UK, there’s a big difference between buying a dress from the UK and an American retailer.
And while the designer will normally be on hand to show off the new collection for you, it can take a few days for it to arrive.
In the US, it usually arrives in the mail, with the designer usually arriving by courier.
“So it’s not really the same.
I mean, you have to pay for it,” he noted.
“And then you think, ‘I’m going out and buying that dress’.” And that’s why he’s not going to try to buy the pieces from the US anymore. “
“No, no, no,” he agreed. “
And then you think, ‘I’m going out and buying that dress’.” And that’s why he’s not going to try to buy the pieces from the US anymore.
“No, no, no,” he agreed.
“For me, it just doesn’t work.”
“It doesn’t feel right.
‘Well, I want a good dress and I’ll have to wait for that’. “
What do you think?
You can pick up a dress and they’ll give you a call. “
But if you’re buying from a US retailer, then that’s not as easy.
You can pick up a dress and they’ll give you a call.
But if you go to Australia, it doesn’t seem to be the case.”
And even if you can find the dress, what